Sustainability in business Essay Example | Topics and Well Written Essays - 2500 words

Sustainability in business - Essay Example Finally, the project presents some of the criticisms that the companies had to face and the steps taken by them to counter the charges. Every business strives to attain sustainability in today’s world. Sustainability is an idea that every business tries to portray. A sustainable organisation is one, which tries to maximise profit for its shareholders while protecting its environment and improves the lives of those it interacts with. The business operates with the view to meet the interests of society and environment. A sustainable business always stands the chance to achieve greater success in future and remain successful for decades and generations. This project talks about three such corporations which thrive on sustainability. They are the three Italian companies, namely Fiat, Pirelli and Luxottica. Each company has its own way of maintaining sustainability. Each has been discussed in brief in this project. The project also discusses the way each company has paved its way to recovery and success. Fiat is an Italian automobile manufacturer company that also deals with financial services, media, engine manufacturer and metallurgy. The company was founded in 1899 by a group of investors in Italy. With time the company diversified its operation in different parts of the world. In 2009, Fiat was considered as the sixth largest car manufacturer in the world and the largest in Italy (Ramsey & Forden, 2009). Fiat is a multinational in true sense. The company has invested in many locations outside Italy. It has announced to invest 10 billion reais in Brazil by 2015; for developing facilities for cars, auto parts and agricultural machineries (Reuters, 2010). The company came into existence in 1899 and soon it was a great hit in the automobile industry. The company faced its first crisis after World War-I. At that time the company acquired a low cost mass production technology and introduced several new models. Fiat established many

Pirate ship theme party for kids Essay Example | Topics and Well Written Essays - 750 words

Pirate ship theme party for kids - Essay Example The guests’ tour in the ship along with planned events would be calculated in advance. Upon enterance there would be a treasure hunt expedition where the guests would be given a series of clues and instructions in order to search for the treasure. As guests would mingle with staff in the ship, they would be engaged in numerous activities such as games such as paintball, puzzles or trick games, pirate shows and other activities like music, dance and food. Time-consuming activities such as search for treasures or paint-ball will have a great effect on the fun quotient of children as they would engage in the party and lose sense of time. How is staff used to create the sense of theatre created? ? Of the four realms of experience provided by Pine and Gilmore, the Pirate theme would be designed as Escapist with active levels of participation and emersion. Firstly, all the staff will be dressed in pirate costumes to induce a feeling of being in a pirated ship. Most of the staff woul d be wearing uniforms of capitan, officers and ordinary seamen. Adapting the real diversity of Pirates, the staff would speak in a number of accents such as English, American, West Indian, Scottish and Spanish. Other theatrics adopted by the staff in creating a sense of theatre are the use of props such as parrots, pistols, swords, playing cards, box of jewels, board games, dices, musical instruments such as harmonica and fake tobacco. Frequently the staff would engage guests in trick games, converse with them in their accents and show them their visual props. There will also be sound effects in background as lightening or splashes of water, sea storm or voices from another ship. Is the guest‘s role is explained? ? The concept of Experience Economy as explained by Pine and Gilmore dwells upon two particular dimensions of the experience – customer participation, and connection. The escapist realm of Pirate theme experience would actively engage guests by explaining them their part and making them aware that they are active participants of the theme. The guest will be prepared for the role by dressing up as a pirate. Purposefully, each guest would be classified into pirate camps and given different dresses such as a Carribean pirate, an English pirate (seaman) or a Welsh officer. Variations would also be made by giving them different hats, eye patches, beads, hairdos, swords and other accessories. To complete their get-up as a pirate, kids will have a make-up session with their face airbrushed and dark eyes. Before entering the ship, guests would receive a small bag of their belongings including some fake jewels, their prized possessions, tips on playing games and winning treasures etc. Is the proposed transformation of the guest explained? The proposed transformation of kids into a Pirated Ship will be based upon the following activities: Costume designing: Both guests and staff would be wearing pirate themed costumes giving a sense of seventeenth century era. Five Senses: All senses of guests would be stimulated such as Owning pistols (Touch), Pirate ship/costumes/parrots (Sight), Lightening and ship sounds (Hearing), Smell of fresh paint/wood (Smell) and Sea-food (Taste). Games: There will be a number of games such as board and dice games, ship adventure games that will help transform kids into the world of pirates. Pirate Ship Environment: The Pirate Ship Environment such as wooden planks, presence of water, ship sirens, maps and compasses will also assist in guests’