Recording labels & Music Marketing Essay Example | Topics and Well Written Essays - 2000 words

Recording labels & Music Marketing - Essay ExampleIt has a significant presence in the region. Besides, the demean label has a number of artists signed to it. It accords a platform for merchandise and promoting all these artists no matter of their status. For instance, in their website, they have a portal which allows the artists to have their music promoted via a digital store. The digital store, as it is in most cases, is alship canal connected to the iTunes stores. With the advent of information age together with the opportunities presented by it, digital platforms for promoting music is a necessary part of the promotion (Brae, 2012). Brief Background on the All rough the World The music label was formed in 1990. It should be noted that demographically, the record label is hardened in England but it has signed artists from heterogeneous parts of the globe. The artists signed to the label are mainly goaded by the literary genre of music in which it specializes in. Largely, the genre of music for the group was dance. However, it is apparent that it had to conform to novel trends in music. Consequently, the music group also incorporated Rnb as a genre in its production. The record label does the promotion of its music products through the universal music group which is an established music selling and producing company. The transformations that have been at the company have seen it sign even hip-hop artists. Hip-hop is a genre of music that has been incorporated into the recording labels staple. Some of the artists who have been signed to the group in the recent past whose music has been of hip-hop genre include Skepta. The following discourse partly focuses on Skepta in terms of his music. Skepta Skepta is a bosom who is English. His real names are recorded to be Joseph Adenuga. The rapper is of African descent. The rapper has had different compilation albums as well as mixtapes. His first album was the superstar released in 2007. The name of the a lbum was called the Greatest hits. This gave the artists a platform which saw to his rise and popularity especially when he released the single titled Bad Boy. Mixtapes as Part of Music Culture Mixtapes are a ways through which artists promote themselves. They are unlike compilation or studio albums. The copyright rules do not actually apply to them. In reference to the artist in focus, he has had three mixtapes. The first wizard was titled Been there d unitary that. The date of release of that compilation was in 2010. The second mixtape was titled biotic community payback. This was released in 2011 and was hosted by the renowned DJ Whoo Kid. In hip hop music, this has been used by various artists to launch and even propel their careers. A notable beneficiary of this was 50cent. It is arguably true that Curtis Jackson is one of the biggest names in hip hop in recent times. While trying to gain an presentation into the music manufacturing, he made a name through a mixtape titled How to rob the industry. In the music, he made comical inferences to already established music icons like Jay Z. by doing what he did, he attracted attention on him. Consequently, it acted as a platform for promoting his talent. Urban Radio Industry The urban industry for radio in the UK has progressively grown in leaps too. Over the years, the radio move have vie a vital role in the music culture. They promote artists and contribute fairly in the marketing of their music. A few years back, there were few registered FM stations. Most of the stations then were pirates. These stations included Rinse FM which